Marketing Strategy: McDonalds | SWOT

Marketing Strategy: McDonalds | SWOT McDonald was introduced by Dick and McDonald of Manchester, New Hampshire in San Bernardino, California. It was further expanded by business partner, Ray Kroc, of Illinois, who then together found the concept of McDonalds Corporation. The McDonald brothers had been in the restaurant business since 1937. It was the idea of Kroc to franchise their restaurants throughout the world. In 1956 McDonalds brothers had licensed the franchise rights for cook country. In 1959, Kroc opened 67 new restaurants, over new 101 locations in various countries. Like this they started expanding their business all over the world and proved to be best fast food restaurant. McDonald Corporation is one of the largest chains of fast food restaurant with 500,000 of employees serving nearly millions of customers daily. After a very careful study McDonald has given its company the trademark of happy clown character known as Ronald MacDonald. McDonald put great emphasizes is always on youngsters and childrens. They are following the analyzer type of business strategy with bureaucratic nature. McDonald success is hiding in its simplicity and strategic formulation of being strictly quality control, more hygienic and making cost effective production by hiring cheap and young workers trained properly under high supervision of managers. Human resource policies of McDonald are tightly and strictly under control The McDonalds Corporation is the largest worldwide franchised food service organization. In the 1960s, Ray Kroc franchised restaurants for the low sum of $950, demanding 1.9% of sales. McDonalds are able to overcome cultural barriers that have previously hindered other organizations. Because the local people immediately translate both the product and service, there is little hint of what may be construed as US brand culture. McDonalds is simultaneously global and local. Clearly, an increase in the number of franchised restaurants leads to the direct effect of an increase in McDonalds revenues. McDonalds can also boast that it is the largest retail property owner in the world. Task 1a Organizational structure gives a relationship between the tasks performed by the members of the company in the form of different department, following rules and regulation, and coordination and control mechanism. The structure either at the corporate level or at the franchising level, both have a great effect on business strategy followed by the McDonalds. McDonalds has mechanistic structure because tasks performed in the organization are highly repetitive at every local shop. There is a extreme division of labor, with relatively simple and small work activities. McDonalds has rigid and hierarchical management structure. They possess vertical communication within the organization flowing from top to bottom. Decision-making is highly centralized with the top management. So strategy planning could take place within this structure but it has to effectively communicate with the members to have its affectivity. Task 1b McDonalds SWOT Analysis SWOT analysis helps in understanding the internal and external factors affecting to the company. For identifying strategic option of a company it is compulsory to know the various strength and weaknesses. (S)trengths Mcdonald is socially responsible, community oriented company. They have easily adapted themselves to the global restaurant with different culture. Approximately 80% restaurant of McDonald are owned and operated by franchisees. The world wide restaurant of McDonald are provided with duplicate and systematic food preparation process. Macdonald are very serious about their consumers health, and there is proper checking of food and moreover all food items are bought from certified suppliers only. They are playing a great role socially by introducing Ronald McDonald house for the children. Mcdonald was the first food restaurant to provide the information to its customers about nutritional facts. (W)eaknesses Considering the weakness of the McDonald, it has got high-turn over employee. The main weakness they are having is lack of innovation in the industry. The main target of Mcdonald over advertisement is the children. (O)pportunities: There are many opportunities in front of McDonald by creating new product offerings. They can be more socially responsible by the use of sustainable packaging and use of green energy. At the same time they can open some of its franchises at the luxurious places to attract the major customers in the market. (T)hreats: The major competitors of McDonald are burger king and KFC which has included a variety of foods in their menu with fewer prices as compared to McDonald which has become a threat to the company. As the McDonald has largest part of their menu as fast food so the health awareness of the people has been also a issue to the McDonald. This recession period has also let down the revenue of the McDonald to a great extent. So considering the major threats and opportunities of the McDonald the strategic option for this organization could be: Emphasis on Local Management Environmental Friendliness Have to be flexible As some years back McDonald had already gone through a loss in brand image due to the issues related to the health problems by consuming food of the MacDonald. So today also there is some perception in peoples mind about that issues which could affect a lot to McDonald. So they need to make more of the positive reputation nationally or internationally, and tried to give environmental friendly services. Mcdonald has gained the global acceptance by hiring local management. Their main emphasises is to think globally and act local. Mcdonald should try to adapt itself to the constantly changing market. The market is dynamic. They have to make themselves much flexible so that they can adapt more better to the changing scenario. Task 1 c For adapting themselves to the changing environment McDonald need to focus on optimizing their speed, maximize service, minimize the cost of the product and emphasize reliability. They need to focus more geographically and psycho graphically research so as to find out the actual customers of the McDonald. As McDonald has already established them globally so they should focus on product development to stay in the market. They should introduce more of the healthier product to their menu in order to attract more of the health-conscious people. To do this they need to adapt strategies to gain competitors customers by giving more good options than others, including discount, introducing more packages to their menu, and lowering down the price of some of the food to make it affordable for the general consumer also. Task 2a For the implementation of the strategy part it is necessary to keep the various social responsibilities of McDonald in mind. They are highly focusing on reducing the weight of the packaging by not affecting the quality and quantity of food. They have added healthier food to their menu. McDonald is doing reusable material to maintain the sustainability. They pay a great attention towards the happy meal toy used by the millions of children, not to be made by lead. They have also involved in various charities doing social working. Task 2b MISSION STATEMENT McDonalds mission is to serve people with best quick service, good quality food at low cost. VISION STATEMENT Its vision is to dominate the global food-service industry in order to become the customers favorite place to eat. They want the Global dominance in sense of setting the performance standard for customer satisfaction and increases share in the market and profitability through successfully implementing our convenience, value and execution strategies. Most of all the greatest advantage is the vision or the dream with which the company was started. Sustaining this dream over the years is any companies greatest advantage. A brand usually revolves around this vision sustaining this vision and working in lieu with it is a great SCA. McDonalds was started out to help people who had very little time to cook or was too busy to get into a proper restaurant. The vision was to provide quick service, cheap products and quality satisfaction. Keeping this vision in mind the company which slackened a bit because of incompetent franchise holders is being weeded and new and better people are put in this place as the torch bearers of the company sustaining and living the vision. Task 2c For the implementation part of the strategy first of all there should be a clear picture of the strategy to be adopted in the mind of every person in the organization. As there is a change in culture need to bring in McDonald so three points have to keep in mind which is: leadership style, turning strategy into action and performance management. In any organization for the implication of any strategy a real leadership is always required which bring the effective growth. Leadership is the main thread to run the entire process of the translation of strategy into results. To start the strategy plan there should be a proper chart made consisting of all the various activities to be done during the project. During this work several questions need to be answered like what is the intent behind the strategy, what important issues need to be solved during the project, how that will be done and how much time will it take. Lastly how they will be succeeded. The work of performance management is to align the whole organization and make them work better to reach the highest point. They make sure that the strategy is communicated properly, measures the performance at every step, and always make an emotional contracting with the staff members to keep them motivated for the work to be done. Task 3a Project management techniques are the process used to gather the information, and get the work done more efficiently and effectively. There are many tools for the implementation of the plan like critical path flow analysis diagram, Gantt chart, brain storming method. I will be using Gantt chart so as to design the time table for the implementation of the strategy. Gantt chart is extremely useful for communication, budgeting, scheduling of the plan. It keeps all the record of task taking place. According to this scheduled plan the strategy will be completed in 2013 by going through all the necessary stages. Task 3b For the implementation of the strategy it is compulsory for all the members of the organization to coordinate. The top level of management makes all the relevant decision of giving work to the staff members and making sure to give them a timeline for the end of the work. In the organization first of all a board meeting is held to make the strategic planning and decide how to achieve it. Then specific goal and objectives are set according to the strategy planned. For the start of the project budget is made looking at the financial position of the company and all resources are being taken required for the completion. The manager should see that the strategic plan is simple, clear, based on real current situation, have enough time to settle. A time table is made to note the various roles and responsibilities of the members and making the time line for the responsible person. Task 3c Monitoring and controlling are the major portion as it assures the efforts made for the plan. It helps in keeping a regular check over the accomplishment of the task. It helps in measuring the corrective action. If something is going in a wrong way it could help in recognizing that and improving that .for example if there is change in environment so there has to bring a change in forecasting. There should be a continuous monitoring of performance of the project because that helps in predetermining targets and representing most important aspect of that. So the top management should make sure in doing the sales or market share analysis during the project time period. References http://www.mcdonalds.ca/en/community/rmcc.aspx Marketing as strategy, Nirmalya Kumar Applied strategic planning , Leonard David Goodstein, Timothy M. Nolan, J. William Pfeiff Strategic planning and management , Delmar W. Karger http://www.mcdonalds.com Peter, J. P., Donnelly, J. H.Jr. (2007). Marketing Management (8th ed.). New York: McGraw-Hill Irwin Jolly , A. (1998) GROWING APPETITE CBI news march pp.20-1 Fifiled,P. And Gilligan, C,(1996), strategic marketing management, butterworth- Heinemann Vignalli, C.et al. (1999), various, british food journal, volume 101no.5/6

Snow Falling On Cedars :: essays research papers

Snow Falling On Cedars Vs. Stranger In The Kingdom When I first read Howard Frank Mosher’s novel Stranger In The Kingdom I was astonished that something like that took place in Vermont. I have always been under the misconception that racism isn’t extremely prevalent in our local culture today. Once again my white American’s views were challenged when I read Snow Falling On Cedars, by David Guterson. The two books seem to me to be exactly the same story, only they occur about forty years apart from each other. The book are so synonymous with each other, that most of the characters are comparable. As the story of David Guterson’s book unfolds, we find ourselves looking through the eyes of a man that has lived on the island for most of his life. His name is Ishmael Chambers. Ishmael seems to be a perceptive child, and soon gets to know one of the island’s many Japanese girls, named Hatsue. As fate would have it, they fall in love with each other in Shakespeare-like-fashion. The problem of them coming from two different races of people forces them to be secretive about their relationship. When Hatsue is forced to move away because of WWII regulations, she ends her relationship with Ishmael, sending him into a life filled with jealousy and grief. Howard Frank Mosher paints the same portrait for us, only in a more commonly know setting. A black man and his son are cognizant of their color when they are forced to live in a town of solely white people. As the murder trial unfolds, we find out that the man’s son also has been having a relationship such as the one Ishmael and Hatsue had. He had been having "relations" with a white mail-order bride that had just arrived in town. They kept this secret because of the obvious problems it would have caused with the bigoted townspeople. In both stories, a love between two different people has evolved. Similar to each story the only reason the two young people were separated was due solely on the race and social standing. (The similarity to Romeo and Juliet here is amazing. I am beginning to think that all modern love stories are based on that play; West Side Story.) I believe that stories such as these will continue to happen indefinitely in the future. Ever since Columbus first set foot on the New World, racism and prejudice has been an issue.

Automobile †Opel Essay

Introduction – A museum is an institution that cares for (conserves) a collection of artefacts and other objects of scienti$c, artistic, cultural, or historical importance and makes them available for public viewing through exhibits that may be permanent or temporary. Museums have varying aims, ranging from serving researchers and specialists to serving the general public. Purpose of study – ?A car represents status. A car is symbol of power. There are many car enthusiast’s in our country. ?There are many rich people that own a antique or a latest high technology car. ? And on other had there are many people who cannot a/ord such an expensive car but have a great interest in them. ?Most of the car museums we see holds only the vintage cars. ?Thus there is a need felt to provide a new building typology which can o/er a range of cars to view, from vintage to the modern, for all the car enthusiast’s to look out. SOURABH SHALGAR FOURTH YEAR (CM) ROLL NO:27 1 An Automobile Museum – Same as an ordinary museum, an Automobile museum is a museum where a range to cars are for display for the people to view. Purpose of an Automobile Museum – ?The main purpose is to provide a stage where people can display there cars. ?Giving people an opportunity to see a wide range of cars under one roof. ?Along with that providing ancillary activities such as a track for drag racing , where various events can be performed. ?Helping the car companies to display there cars which can help them advertising there brand, and giving a chance to people to compare between to companies. ?Along with that to provide all the amenities to ensure the comfort of the visitor. ?To make the Museum a tourist attraction so that it will be a revenue generation place for the city. Aim – ?Attract people to visit the museum. SOURABH SHALGAR FOURTH YEAR (CM) ROLL NO:27 2? To provide display for a variety of cars and companies. ?To knowledge people about history of the car companies. ?To make the museum a tourist attraction point. ?To entertain the visitors. Design Strategies – To achieve the aims , the components which can be used in design are ; ?Granduarness should be created by the structure which can act as the landmark of that place. ?Ambience should be created such that visitors should enjoy. ?Display areas created should keep the Status and luxury of the car companies. ?Metal Innovative Architecture must be used to give the structure the iconic look. SOURABH SHALGAR FOURTH YEAR (CM) ROLL NO:27 3.

Computer Security Systems Report A Brief Review For...

CSci530 Computer Security Systems report: A brief review for Electronic Commerce Security Zhiheng Chu 4398125439 zchu@usc.edu I have read the Guide to Avoiding Plagiarism published by the student affairs office. I understand what is expected of me with respect to properly citing sources, and how to avoid representing the work of others as my own. I wrote the material in this paper, except for such material that is quoted or indented and properly cited to indicate the sources of the material. I understand that using the words of others, and simply tagging the sentence, paragraph, or section with a tag to the copied source does not constitute proper citation and that if such material is used verbatim or paraphrased it must be specifically†¦show more content†¦Then we turn to counter part to current widespread defense technologies and solutions in industry against those attacks. Key words: electronic commerce; security; I. Introduction After a successful IPO, the electronic commercial (E-Commerce) colossus Alibaba boasts a world-class market capital of $231.4 billion according to the FORTUNE magazine [1]. With the huge success of Alibaba’s IPO, E-Commerce is considered as one of the most important and promising business in world. Then what is e-commerce? It is commonly exchanging goods or services via Internet. Today you can get all retail brands via their online presence and even private goods. Moreover, e-Commerce also includes business-to-business (B2B) transactions between manufacturers and suppliers or distributors or other business parties. E-Commerce enables online-to-offline (O2O) mode, which is ordering or purchasing online and delivering offline. Recently, there are more and more retail brands, including BestBuy, supporting multi-channel retail, which is offering in-store pick-up service for online purchasing. Not limited to the online retail, e-Commerce systems are also widespread for the services industry. All leading commercial banks provide their online banking entrance on both mobile devices and Internet. Such kind of entrance allows users to retrieve bank statements, issue transactions, pay bills, invest in stock market and get financial support online. Thus to ensure the